With the growing number of deceptive schemes on the web, consumers have lost much of their confidence to engage in online transactions. They become hesitant to purchase and tend to be more anxious about releasing information on the internet.
Many different strategies have been used to reassure website visitors from their doubts. A few of these include showing association logos, qualifications and awards, posting testimonials from satisfied consumers, displaying PR write-ups and media reviews, and the avoidance of creating ambitious expectations from consumers about products and services that can not be guaranteed.
While doing all of the above mentioned strategies can generally warrant up to about a 2% conversion rate, this rate could be increased up to about 15% simply by displaying Third Party Website Verification Seals on your website.
A recent survey conducted by Consumer Reports showed that 72% of online shoppers are actively looking for third party web verification seals before making transactions online. With that said, having these services on your site could a mean greater chance of generating a sale.
As far as choosing is concerned, you first need to define who will be your target market in relation to the nature and products of your business. There are 3 main types of web verification services that should suit your needs.
Privacy Verification seals are suitable for those that provide loans and mortgages. It assures that personal data of consumers will not be shared with another party not involved with the transactions.
Security Verification Seals are recommended for all who 검증사이트 sell products and services whose primary means of dealings involves the use of payment card systems.
Business Verification Seals is more of a generic service that every online businesses should usually have. This service ensures to the consumer that the website has been verified for the authenticity of the details it provides.
Having any of these 3 Seals on your site will move you a step up from your competitors. However, the more seals you display, the more confident consumers will be to purchase.