Digital products will be the way a lot of products are going. They are around in the computer business at least since the first personal computers were produced. And Linkr Posts are available in retail markets since at the very least CDs became popular (before they were probably technically magnetic tape products).
But because the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Probably the easiest digital product to create is an audio one.
The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.
Then all you have to to accomplish is decide what you’re going to make your digital product about, write a script or an overview and start recording.
That probably sounds too easy. But in essence that’s all there’s to making your personal digital product.
Of course, there are numerous steps inside all of those main parts. The most critical is deciding what you’re going to include in your new product. Generally, you should aim at teaching a very important factor well for each product you create.
There are a couple of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands a higher price
Think about what you pay for in the form of digital products. Whether it’s console and video games, you’ll choose the latest blockbusers, not the compendiums. The same goes for books – you’ll buy a solution to lose 7 pounds in seven days a lot more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without exceeding the top on calories. Despite the fact that they would probably give you the same end result.
The same goes for your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Maybe a third of the population here in the UK are overweight. But it doesn’t mean they’re all ideal candidates for an electronic product teaching them how to get healthier.
You have to drill down to those that not only need the information you’re selling but have a large enough need to say “I want that now”.
It’s also a easier sale. So before you may spend time making your digital product, ask yourself whether or not people will in actuality want what you’re creating.
Then go ahead and produce it, package it up with a good sales letter and a download page of some kind.
Then drive traffic to it using articles such as this one, posts on your own website, videos on YouTube. So when many other methods since you can come up with frequently.
Once you strat to get some traffic and sales, focus on the two or three methods which are working best. But that’s getting before ourselves – you should make your digital product first!